WE HAD THE CHANCE TO CATCH UP WITH OUR MUSIC MUSE, THE SHEJ HERSELF, NIKKI PENNIE! SHE TALKS MUSIC, MUST-HAVE'S AND MORE! #CHECKIT #HAUTESTREET #THEMUSEDIARIES
HAUTE STREET: We're so excited to catch up with THE SHEJ, Nikki Pennie! Who are your playlist favorites?
NIKKI PENNIE: Mark Ronson, The Weeknd, Kendrick Lamar, Tove Lo, Sam Smith, Ed Sheeran, Ellie Goulding, Emeli Sande, Haim, Calvin Harris, Jay Z, Kanye West, Bruno Mars, Diplo, Sky Ferreira, Major Lazer and always love a bit of Queen B and Bad Girl Ri Ri :))...Oh and you can never go wrong with a bit of Stevie Wonder, Marvin Gaye & Bob Marley!!
HS: And which upcoming artists should be on our radar this year?
NP: There are so many... it's hard to pin it down but love these. The Weeknd - again!!... LOVE them!! Disclosure, FKA Twigs, Banks, MO, Elephant, Jess Glynne, Clean Bandit, Route 94, Rudimental, Jack U, Charli XCX, Duke Dumont & ARO, Philip George.
HS: What do you do to prepare for an event such as the ipsos girls lounge at SXSW? How do you curate your music?
NP: I always go prepared with tunes that I want to play and instinctively I have an idea of the direction the clients would like and sometimes they give specific direction but most of the time I have a good idea based upon the brand or type of event and crowd that I know will be coming. Also, my brand is based on its Britishness so clients will hire me on that basis that I spin a lot of cool Brit tunes which is always popular :)). I can't prepare too much as I go off the crowd to when am in action and I know its sounds cliche but you have to feel the vibe and the crowds reaction to the different music.
HS: What was it like being a part of such an inspiring event for women?
NP: I was incredibly honored to be at SXSW in Austin Texas last weekend with the IPSOS Girls Lounge. The organization was created by Shelley Zalis is spreading throughout the country... It is precious, powerful, genuine and very relevant right now... So many amazing women are backing this movement... There were some very inspiring talks from different speakers including Amanda de Cadenet... Empowering Women of all ages and giving a camaraderie that is much needed and very unique... This is all very on par with my brand "The SheJ" and my mantra so it was the perfect partnership!
HS: We're getting ready for COACHELLA! What is your music festival fashion must-have this year?
NP: Sneakers or trainers as we say in UK! I dont go anywhere without my gold nike air max :)). Anything from H&M.. I love their H&M Loves Coachella collection, it's very cool, bohemian and fresh. Oh and you need a Meli Melo tallulah bag for every festival... I have been carrying her bags forever and worn to many coachellas!!
HS: What is in store for you next?
NP: I am very excited to be DJing H&M's party for Coachella...thats going to be beyond fun!! I have just been made an amabassador for Skullcandy which is fabulous! Have always been a big fan of their headphones and the whole Skullcandy culture so feel honored and cant wait to be rocking those cool designs at every gig :). Then am heading to Cannes for Film Festival and travelling a lot this summer in US and Europe for some amazing gigs. All things SheJ this year!!!