Tell us a little bit about For Love & Lemons and the story behind the brands name.
Laura and I have been friends since we were 11 years old. We were entrepreneurs from the start. We were always conjuring up ways to be creative and make money. One of our main gigs was our lemonade stand! We sold fresh squeezed mint-lemonade that was a huge hit. It then escalated to anything else we could think of that we could sell, like sagebrush perfume and painted rocks. But the lemonade stand was where it all started. So that is where the name comes from, and we are best friends still to this day- so everything we do we do it for the love of creating and being so lucky to be able to work with our best friend every day!
There are two of you, How did you both meet and how do you balance each other out in business?
Well we first met in middle school in science class. Laura was the "new girl". She ended up being my lab partner and we have been best friends since then! We are both very mellow, relaxed people that have the same work etiquette (basically work extremely hard until the job is down and try not to stress about it). But, we are both complete opposites. Laura is "crushing numbers" and "making the rules" type, and I am the nerdy artsy fartsy type. So we balance each other out with our personalities and job duties. It's like ying and yang!
Current state of mind?
Well its Halloween, so we are all sitting at our desks with random things on us for our Halloween costumes and are jacked up on candy the interns brought over, and we have a huge deadline coming up in a week-(our Summer 14 collection photoshoot). So we are all on sugar highs and running around like crazy getting samples finished with micky mouse ears on! So slightly erratic. :)
Describe the girl in your gear.
She is a "cool girl"- Not meaning she won the popularity contest. But she gets herself, she knows what she likes, she is confident, subtly sexy. Others look up to her for worldly advice. She has good taste, and always knows the trend a year before they happen. She is not afraid to wear something others wouldn't dare, but she is modest about it never over does it.
Where did you get inspirations from for your current collection, “SKIVVIES”?
SKIVVIES was created as an alternative to wearing not so flattering and sometimes boring slips under FL&L garments. Most of the FL&L collections are sheer, or have elements that show off a lot of skin. Instead of flashing everyone, or wearing underwear that doesn't look that great hanging out, we wanted and needed lingerie that had more full coverage and was supposed to be seen! We paid close attention to the details on all pieces, making sure the straps all decorated your body in some sort of way and the edges were scalloped and pretty. We chose really pretty laces and and expensive looking velvet straps because we introduced this collection during fall, so we wanted it to have a fall vibe. To get the sillhouettes, we draped in our studio for a couple months so we had a lot of visuals on how everything would look on your body. We would put low tee-shirts and sheer blouses over the SKIVVIES to see how they would look in the real word, when layered. We messed around with them until we felt satisfied, so it was all trial and error.
Favorite piece in current collection and where are you wearing it too next?
Favorite SKIVVIES piece is the "Bat Your Lashes Underwire Bra"- and I am wearing that under a sheer chiffon button up blouse, so you can really see the details of the bra underneath it.
What’s on your playlist right now?
MPR! Ha, thats all we listen to in the office all day. We like to know what is going on in the world outside of the fashion industry, it is very easy to get lost in that world.
Best advice someone has giving you that has kept you going and growing?
Honestly, our customers! They don't necessarily give us advice, but they give us a lot of inspiration. We have some die-hard FL&L customers and retailers that really keep us excited and remind us why we do what we do! When you have people that really love and understand your vision and support it, there is nothing cooler than that. It really makes you want to keep improving and showing them your best!
Can it be anything? Ummmmm, Lelabo Candles! Christa B. Allen is an FL&L supporter and she just sent us one from New York as a nice little present, we became obsessed with it and now everyone in the office has one on their desk.
Which bloggers are you into right now?
Our newest employee Michele! She is the cutest little muffin with the best style, we are big fans. Her blog! .When we aren't working her to the bone, she has time to blog, and its good.
What gets you up for work every day?
Your Idea of happiness?
Good friends, laughter, tasty food, cuddling with our puppies, and a place where we can get creative. Pretty simple.
Your favorite place that you’ve ever traveled to & why?
Antigua,Guatemala! We traveled there earlier in the year for a vacation and fell in love it so much that our Spring 14 Collection was inspired and created from that trip. We even used actual vintage recycled hand-embroiderd fabrics from there. So that means we need to travel back there again when it is time for production to collect all these fabrics! This place is very special, it is a small town in the middle of all these volcanoes. The nicest and happiest people live there. I have had some of the best meals of my life there. There is so much color and vibrancy in every little hole-in-the-wall shop. You can meet lots of worldly people there that all congregate to enjoy the same pleasures. You can sit in a cafe and sip on a cappucino next to a 600 year old ruin. It is really incredible.
What can’t you live without?
Our pups "Bandit" and "Killer". And, our jobs.
What are some things viewers can look forward to seeing at FOR LOVE & LEMONS in 2014?
I can't give to much away. But definitely expect our collections to keep improving every season as we discover more and more of what we are really capable of. Oh and the spring SKIVVIES collection is INSANE!!! We are soo happy and so proud of it!
If you could pick any Muse alive or passed to rock your designs who would it be & why?
Marilyn Monroe, Kate Moss, and Amelia Earhart. All for very different reasons.
Where can we shop For Love & Lemons?
Tons of places! You can type your zip code into our website and it will show which boutiques closest to you carry FL&L. For online our tops Retailers are, Shopbop.com, RevolveClothing.com, Nastygal.com, Shopplanetblue.com, ShopWasteland.com, ShoptheTrendBoutique.com, Cusp.com, Bloomingdales.com. And much more!
Inspired by: The movie “Black Swan, & the New York Ballerina.
Color Palette: Neutrals with pops of jewel tones
Silhouettes: Lean, with a few thrown in oversized knits & Faux Furs.
Fabrics: Scalloped laces, slinky silks & chunky Knits pared with burn out prints.